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For the first time in U.S. boating history, marine products manufacturers will spend millions of dollars promoting the benefits of recreational boating and boat ownership.

Boating Industry Launches Marketing Campaign

Boating Industry Launches Marketing CampaignFor the first time in U.S. boating history, marine products manufacturers will spend millions of dollars promoting the benefits of recreational boating and boat ownership.The National Marine Manufacturers Association's "Grow Boating" campaign and $12 million marketing blitz includes national advertising buys, direct mail and other initiatives that the industry hopes will connect with potential boaters whose free time is growing more fractionalized."Our goal is to make the two best days in a boater's life every Saturday and Sunday," said Thom Dammrich, president of the National Marine Manufacturers Association, during a presentation to industry leaders at the recent Miami International Boat Show.Yamaha, one of the largest marine product brands in the world, agreed to contribute hundreds of thousands of dollars in support of the campaign. Yamaha is optimistic that the money spent will further the strategies the company launched internally to make boating more attractive for families."We have been engaged in promoting boating as a great family activity for a number of years now and we are gratified to see the entire boating industry joining us in this endeavor," said Mark Speaks, president of Yamaha WaterCraft. "There is plenty of evidence indicating that families that boat together are healthier, happier and more successful. Any parent that has been boating with their family understands what a great way this is to renew the ties that bind the family together."Yamaha WaterCraft Group is one of the few companies in the boating industry enjoying double-digit growth and is a major voice behind the industry's Grow Boating campaign. To meet the needs of new entrants to the boating lifestyle, Yamaha offers new, fully featured family watercraft starting around $7,000.According to federal studies looking at U.S. recreational trends, 65 million Americans reported that they go boating annually, and 28 million Americans reported that they ride personal watercraft.

Multimedia Presentation Services and Solutions in London, UK

Multimedia Presentation Services and Solutions in London, UK

If you're looking for ways to enhance your infrastructure, get a complex message across to a wide audience, engage your clients and influence their decisions, then multimedia presentations may be what you require.Which areas of our company communiqu will advantage?Interactive Multimedia Presentations at Techno Consultancy can have a positive effect in so many areas:Make an impact with multimedia presentations.Interactive multimedia presentations are an excellent method of providing high impact audio/visual communication with your audience. Whether you use this to play at an exhibition or conference or sent to your customers by post, the results can be extremely impressive. Incorporating video, music, animation and voice over in various languages, interactive multimedia presentations can be sent on a specially created Business card size CD Rom, or downloaded from your website. TECHNO will work with you to scope the content required to ensure the communication of the right message. We will then produce all the content, design the Biz card CD-ROM and packaging and burn the finished product onto the Biz card CD-ROM. TECHNO has provided interactive multimedia presentation solutions to a range of clients. Let TECHNO provide your business with the right Multimedia presentation solution that can be used for:>> Product catalogues>> Training, education & development>> Exhibitions>> Speaker support at conferences>> Product or service demonstration>> Press packs>> Company results>> Company brochuresTECHNO can design and build your multimedia presentation in: >> Microsoft PowerPoint >> Macromedia Flash >> Macromedia Director>> Our bespoke presentation builderFinally, many presentation are developed specifically to run on an intranet or extranet. Let TECHNO find the best solution for your Business. CALL US TODAY TO SEE HOW BEST TECHNO CAN GET YOU CONNECTED WITH YOUR CLIENTS:HOTLINE 0208 570 6785`

Chronicles of a Marketing Expert Blogs, RSS, and Podcasting

Chronicles of a Marketing Expert  Blogs, RSS, and Podcasting

Okay, so youre a marketing expert but you havent yet embraced emerging technologies like blogs, RSS feeds, or podcasts. If you think these technologies are a passing fad, then think again. Today, major businesses and a significant number of marketing professionals are using these tools to influence, persuade, and encourage consumers to take action.Lets first begin by defining each technology and providing some information on how marketing professionals are using them.Blogs - A weblog, which is usually shortened to blog, is a type of website where entries are made (such as in a journal or diary), displayed in a reverse chronological order. Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual although many focus on photographs, videos or audio. The word blog can also be used as a verb, meaning adding an entry to a blog.Many marketing experts maintain their own blogs providing commnetary on everything from advertising to online marketing. Additionally, some marketing professionals are partnering with influencial bloggers to support specific products or businesses. This is very similar to an actors endorsement of a product or product placement initiative.RSS - is a family of web feed formats, specified in XML and used for Web syndication. RSS is used by (among other things) news Web sites, weblogs and podcasting. The abbreviation is variously used to refer to the following standards:Really Simple Syndication (RSS 2.0) Rich Site Summary (RSS 0.91, RSS 1.0) RDF Site Summary (RSS 0.9 and 1.0) Web feeds provide web content or summaries of web content together with links to the full versions of the content, and other metadata. RSS, in particular, delivers this information as an XML file called an RSS feed, webfeed, RSS stream, or RSS channel. In addition to facilitating syndication, web feeds allow a website's frequent readers to track updates on the site using an aggregator.With the power of RSS, those interested in your content can receive updates regularly. In fact, RSS allows for updates in real time. With the advent of aggregators, individuals can collect relevant information from various sources. When used to inform your prospects, customers, or stakeholders of valuable information, RSS feeds combine convenience with quality. Best of all, it lets the user be proactive and select the specific content he/she is looking for.Podcasting is the method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. The term podcast, like 'radio', can mean both the content and the method of delivery. The host or author of a podcast is often called a podcaster. Podcasters' web sites may also offer direct download or streaming of their files; a podcast however is distinguished by its ability to be downloaded automatically using software capable of reading RSS or Atom feeds.Usually a podcast features one type of 'show', with new episodes released either sporadically or at planned intervals such as daily or weekly. In addition, there are podcast networks that feature multiple shows on the same feed.Those using podcasts successfully are providing audio feeds of must-have content for prospects and customers. Some of this content includes radio-type shows where industry experts respond to questions in a question and answer format. Such podcasts provide significant value to customers and give businesses the opportunity to serve as an ongoing resource for their industry.In combination, Blogs, RSS feeds, and Podcasts can have a significant impact on those you are trying to reach. This is particulary true of todays generation and part of generation Y. These are individuals who are comfortable with technology and depend on it for their news, information, and knowledge development.If you are a marketing expert, marketing professional, or simply interested in new ways to communicate to your audience, then start to dable in these new technologies. Not only will they deliver immediate benefit, but they can generate returns over the long term as well.

10 Marketing Tips For Entrepreneurs

10 Marketing Tips For Entrepreneurs

Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If youre not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business:1. Partner with large email database list owners and offer to cross promote each oher. The list owner will advertise your event, product, or service to their email database and youll offer to do the same to your list.2. Create your own blog which is an online journal with frequently updated posts to entertain and excite existing and potential customers. Its more personal and immediate then a website and keeps people engaged and hopefully coming back for more. You can even create one for free at http://www.blogger.com.3. If you want to increase word-of-mouth fast, do something beyond normal industry expectations. For example, Mr. Lube offers fast and affordable tune-up service to customers right on the spot, without having to leave the car, while offering coffee, cappuccino, and a fresh newspaper.4. Always ask happy clients for endorsements or testimonials and put them on your website and other marketing collateral. Theyre worth their weight in gold. Try to get some recognizable names in your community for additional cachet.5. Put a special offer or product advertorial on every invoice and statement you send out. Likewise, you can also negotiate a deal with another company to advertise your product or service on all their invoices for a percentage of revenues from placed orders.6. Make your business cards stand out and be natural keepers. Offer important information on the back such as emergency phone numbers, a map, or special dates to remember. Have a slogan that offers a powerful benefit statement to your prospective customer.7. Offer special bonus packages with your product or service offering. Get corporate sponsors to give away products as part of the bonus package in exchange for free exposure.8. Align your business with a cause or charity. Give back to your community. Customers appreciate doing business with companies that are bettering their communities and the environment and being good corporate citizens.9. Find an angle that makes your work controversial. The banning of Mark Twain's "The Adventures of Huckleberry Finn, reviewed as "trashy and vicious," was a blessing in disguise. Twain made a poster advertising the ban, which significantly increased sales.10. Post frequently in online message boards/forums relevant to your business or expertise. Include your signature and offer tips and valuable advice. Eventually you will begin gaining word-of-mouth exposure as a leader in your field. Posting messages with your company information also helps to increase your search engine rankings and drive traffic to your site.[Excerpted from Sharif Khans new ebooklet: "101 Ways to Market Your Business," http://tinyurl.com/m2nsf ].

IT Marketing: Use Trusted Business Advisors

Another way to get your name out there for IT marketing is through trusted business advisors. These are people that small businesses look to for advice. Their customers put a tremendous amount of trust in the reliability of their recommendations. In this article, you'll learn how a referral from them can be worth their weight in gold. These might come from accountants, lawyers, or bankers. How do you go about leveraging the trusted business advisor? Let's think about an ACCOUNTANT for a moment. You can see if they need help with their technology. This can be a very helpful with credibility and a very strong and powerful testimonial if they need help with their computer systems and you do a good job for them. Regardless of whether you do that or not, you should definitely talk to your accountant about what types of computer problems their clients have and how they address them. Here are some typical things clients might ask their accountant:1.I'm looking around for a good retirement account. What vendors would you recommend I work with? 2.I'm having a bear of a time finding health insurance. Who's good out there? 3.Where is a good place for a checking account?4.Where is a good place for a merchant account? 5.I need a good attorney. I'm closing on my house.ACCOUNTANTs often hear about their clients financial, legal, and computer needs. People tend to go to accountants as a very good source of information on a lot of different small business subjects. Accountants are a great group for you to network with to improve your "IT marketing" efforts. The Bottom Line on IT Marketing To get more referrals, develop relationships for the people who get asked for them. Accountants are one of the occupation groups that get asked who do you know? quite a bit. Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

IT Marketing: Establishing Credibility

How do you best establish credibility if you only have a couple of references and you're just getting started in the consulting businesses? This article will show you how to maximize the effect of the references you have and to get new ones. For starters, make sure those references are as strong as possible and that you get them in writing-on your client's letterhead. They should also talk of specific benefits, like:How you saved them moneyHow your technology solution generates more revenueHow you've enabled them to close out the month fasterHow you've improved their productivityHow it allows them to communicate with tele-workers, with suppliers, and vendors more seamlessly. For IT marketing, it's important to make your references as strong as possible-if you only have a few of them. IT Marketing: Getting Your First ReferencesIf you don't have any references, get them by volunteering. Pick a nonprofit or two that you feel really passionate about and set up some kind of deal that is close ended. You don't want to be volunteering your services for too long. As part of your deal, ask them to write a testimonial for you. Nonprofits are usually well known and their recommendation will help you.How Do You Ask for Referrals?Many people are shy about asking for referrals. We don't want to push our clients and we don't want to look needy. They are useful for our "IT marketing" efforts, though. So, what is the best way to ask?Always ask for a referral when someone gives you a compliment. If you walk into an office or you're finishing up a project and someone says, This stuff is amazing. I can't believe that I can sit in the conference room now and get my network drive and surf the Web and do email. or This is amazing. Our remote offices can talk to each other and we cut down on $5,000 in leased line charges and we're doing it all over inexpensive DSL. You guys are terrific. This is your time to act.This is your golden opportunity to ask forAn updated testimonial (or any testimonial if you don't have one)Ask if they happen to know anyone else who might be able to benefit from your services The Bottom Line on IT Marketing One of the best forms of relationship IT marketing is asking your current clients for testimonials and referrals. Don't be shy. Your clients will not mind endorsing you if you do good work. Copyright MMI-MMVI, Small Biz Tech Talk. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

Summary

For the first time in U.S. boating history, marine products manufacturers will spend millions of dollars promoting the benefits of recreational boating and boat ownership.